Email marketing is an excellent communication channel to reach out to the B2C & B2B niche. It does not contain a heavy graphics design but the right combination of minimal graphics that captures attention. The best way to launch a successful email marketing campaign is to make sure the below mentioned points are used in the right proportion:
It is an act of using email to nurture relationships among potential or existing customers. It is still considered one of the most effective ways to promote your product or services among your target group.
Regular emails which are sent to subscribers who have chosen to receive update from the company. Such emails are helpful in building relationships between consumers and brands.
Such emails are sent out confirming the transaction or action taken by the consumer while purchasing a product or service or making a reservation.
Emails are sent to notify customers about new products or services or sales and special offers.