Optimization through On-Page and Off-Page SEO


SEO! Wondering what this term is and what is the actual job of SEO, let us explain what is SEO and what is the actual work of SEO Search Engine Optimizing is the process of increasing website traffic in terms of both quantity a quality.

In simple words

When someone has a website and want to make it popular, SEO is one of the best technique to create your website rank on the top of search engines like Google, Yahoo, Bing, etc.

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There are two different types for doing SEO

1. On-Page SEO :-

On-page SEO focuses mainly on how a website looks like and any modifications that can be done on a website.

Examples include title tags, Meta tags, Meta descriptions, headings, paragraphs, images, URLs, and internal as well as an outgoing link.

2. Off-Page SEO :-

Off-page SEO you how authorities your website gains some of the features like backlinks help you achieve this, off-page SEO mostly helps Google decide where to position it in search results.

Examples of Off-page SEO is gaining links from another website that has more authority or getting links from the same website from one page to another page.

Now let us discuss each of these concepts in detail.

On-Page SEO

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1. Content of Page

Content of the page is an important factor in on-page optimization, people come to your website only if you have the required content which is useful to them so it is important to have nice content on your website. Without having good content you cannot have a good website.

Create your content based on the keyword because humans will come to your website based on the keyword if they see irrelevant content on the page they will get upset so create your content based on the keyword

Your content can be in image format, video, or a graphical format so that users can understand your web page easily.

The thing to avoid while writing content
  • Thin Content
  • Duplicate Content
2. Title Tag

The title tag is the HTML element that tells you the title of your page

You should have a unique title tag to rank your page on top of the search engine result page, before coming to your website people search for the title related to their query, your title tag must be unique so that you stand on the top of the result page.

The title tag must be 50-60 characters and 600 pixels, if you exceed more than this your title may be truncated and the entire title may not be visible.

While choosing your title put the keywords first in the title and if you have a strong well-known brand you can add them to your title.

3. Meta Description

A Meta description is an HTML attribute that provides a summary of a website. It comes under the title tag, Meta description describes what your website all about. By seeing this description you can decide what content is there on the website.

The optimal length is from 50-160 characters.

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4. Alt Text

An alt tag is used within an HTML code to describe the appearance and function of an image on a page.

An alt tag is used if the image is not loading then there must be an alt tag to describe the image so that the user may not feel bored when they visit the website.

Tips to write an Alt tag
  • Keep it (relatively) short
  • Use your keywords
  • Images should be described properly
  • Avoid keyword stuffing
  • Don't use images as text
  • Don't include "image of," "picture of," etc. in your alt text
5. Page Speed

In On-page optimization page speed is the important factor because when people come to your website if the page is not loading fast then they get bored and may leave the web page so we have to optimize the page speed to improve the performance of the web page in on-page optimization.

Best ways to increase the page speed

1. Compression

You can compress your HTML, CSS, or JavaScript file which is more than 150 bytes to increase your page speed faster you can use a zip folder to do this or many formats are available.

2. Minify your HTML, CSS, and JavaScript

By optimizing your code like removing extra spaces, commas, comments you can make your page speed faster.

3. Optimize Images

Choose the image in the right format to increase the page speed, you can choose the right format of the image which will well suit your site to increase the page speed, there are many formats like GIF, PNG, JPEG, etc.

4. Header Tag

The heading is very important for any web page, it tells you the heading of the page it is included in the title tag of the website code.

There are 6 heading tags H1-H6

There must be only one H1 tag and you can use n number of H2-H6 tag on a web page.

5. Robot.txt

Robot.txt file is included because it instructs the web robot which page to crawl and which page should not crawl. These crawl instructions are specified by “disallowing” or “allowing” the behavior of certain user agents, by using this Robot.txt we can instruct the important page to be crawled immediately rather than displaying the irrelevant page of the web site.

Off-Page SEO

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Now let us concentrate on off-page SEO, this Off-page SEO mainly deals with link building and how authority we gain through this link building.

Links: Links are HTML hyperlinks that point from one website to another, links are like the currency of the website.

We have two types of links internal link and an external link which is also called Backlinks.

Internal links: These are the links that are built from one page to another page of the same website.

External links (Backlinks): These are the links that are built from one website to another website.

In Off-page SEO the main three strategies are important E-A-T which is nothing but Expert, Authoritative, and Trustworthy. If you gain these three your Off-page SEO is almost done and you will gain more authority and your website will be on top of the search engine results page.

While building the links we must follow two different ways of links that is do-follow and no-follow links.

Do follow links are the links that must be followed and no-follow links are the links that can be ignored.

Links should always:-
  • Be earned
  • Come from authoritative pages
  • Come from topically relevant sources
  • Bring qualified traffic to your site
  • Use relevant, natural anchor text
Things you should avoid while link building:-
  • Don’t build the links, earn the links
  • Don’t purchase the links
  • Don’t exchange the links

Now, let us see us we build the Backlinks or the External links

This is the most important task in optimizing the web pages if this part is done the almost our web site will be at the top position on the search engine result page.

How to build high-quality backlinks

Publish a blog

Create a high-quality blog that has very nice content and publish it to the relevant people so that they can help you to build the backlink of your website.

Find customer and partner links

Find the partners relevant to your site and try to improve your web site’s backlinks

Build resource pages

This is a great way for earning backlinks but you have to learn some advanced google operators to achieve this goal.

Get involved in your local community

You can keep in touch with some local groups and engage in sponsorship, post jobs, and offer some good programs, run a local campaign.

Be Newsworthy

You can achieve backlinks by earning the attention of the press, bloggers, and news media effectively.

Be personal and Genuine

A common mistake while creating the backlinks is not being genuine, take time to craft your work, and then build genuine backlinks.