Currently, “video advertising” depends on whom you ask, and this ambiguity has a negative effect on the entire ecosystem. Media pundits, reporters, and many companies, especially network entrenched in the display, claim video advertising is any digital ad that contains video, including in-banner and in-text ads. Others see video advertising as any type of advertisement within the video stream, regardless of format. Meanwhile, super influencer Bright Ads releases rankings based only on in-stream ads that contain video, thus missing in-stream branded and interactive overlay ads entirely. This confusion helps absolutely no one.Start Yours
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